Guidelines

1. Purpose of These Guidelines. As the stewards of Albert Einstein’s name, image, and likeness, our mission is to ensure that licensing programs align with the values, interests, and principles that defined his extraordinary life. These guidelines are intended to help you hero Einstein’s legacy, authentically represent his spirit, and establish clear guardrails to protect the integrity of his name.
   
   
2. Understanding Albert Einstein
   1. Who He Was.  Albert Einstein was not just a scientific genius but a humanitarian, philosopher, and advocate for creativity and ethical responsibility. His personal warmth, humility, and playful curiosity made him universally relatable, even as his intellectual achievements transformed the world.
      
      
   2. Core Principles of Einstein’s Life
      1. Curiosity and Exploration: A relentless quest for understanding.
      2. Simplicity: Striving to distill complexity into accessible truths.
      3. Integrity: Unwavering commitment to truth and ethical responsibility.
      4. Humanitarianism: Advocacy for peace, equality, and social justice.
      5. Creativity: Encouraging unconventional thinking and playfulness.
         
         
   3. What Aligns with Einstein’s Legacy. To authentically celebrate Einstein’s legacy, licensee materials may:
      1. Champion Intellectual Growth: Highlight the brand’s potential to fuel mental clarity, focus, and creative breakthroughs, connecting to Einstein’s belief in the power of knowledge.
      2. Celebrate Science and Innovation: Showcase the use of scientifically backed ingredients, emphasizing rigorous research and a forward-thinking approach.
      3. Promote Ethical Responsibility: Ensure transparency in product claims and marketing practices, reflecting Einstein’s deep commitment to truth.
      4. Foster Accessibility: Make products and messaging inclusive, relatable, and approachable, echoing Einstein’s ability to connect with people from all walks of life.
      5. Inspire Playful Creativity: Incorporate an element of fun and imagination, mirroring Einstein’s playful spirit and love of discovery.
      6. Support Sustainability: Reflect Einstein’s respect for the interconnectedness of all life by adopting eco-friendly practices.
         
         
   4. Guardrails: What Would Not Align with Einstein’s Legacy. To preserve the authenticity of Einstein’s name, the following must be avoided:
      1. Focus on contributions: Einstein’s legacy is rooted in intellectual and humanitarian contributions, not excessive commercialization. Marketing efforts should respect this balance.
      2. False or Exaggerated Claims: Avoid misleading consumers about the capabilities or benefits of licensee products. Claims must be substantiated by credible science.
      3. Exclusivity or Elitism: Einstein valued accessibility and equality. Products and campaigns should be inclusive and resonate with a broad audience.
      4. Detachment from Science: Einstein’s name must remain synonymous with scientific credibility. Avoid fads or trends not grounded in proven research.
      5. Conflict with Humanitarian Values: Einstein stood against war, injustice, and discrimination. Avoid partnerships, messaging, or actions that contradict these values.
         
         
   5. Brand Voice and Tone. Licensee communications may reflect:
      1. Wisdom with Approachability: Channel Einstein’s intellectual depth while remaining warm and engaging.
      2. Playfulness with Substance: Blend humor and wit with meaningful insights.
      3. Visionary Inspiration: Empower audiences to achieve their best selves, just as Einstein inspired the world to think beyond limits.
         
         
   6. Visual Identity. We do not want to hamper the creative process or licensee’s flexibility in developing marketing materials . We encourage licensees to develop their own unique brand identities in keeping with the guidelines set out herein. All materials, design concepts etc. are considered on a case by case basis by the client for feedback. Generally acceptable standards are below:
      1. Iconic Imagery: Licensees may incorporate subtle references to Einstein’s iconic features (e.g., wild hair, mustache, or E=mc²), ensuring they are used tastefully and not trivialized.
      2. Typography: Use of bold, clean fonts to convey modernity and credibility, paired with handwritten elements to reflect Einstein’s personal warmth and creativity.
         
         
   7. Suggested Positioning Statement.  The product line/brand you are creating is more than a brand; it’s a tribute to the genius and humanity of Albert Einstein. By combining scientific innovation with a commitment to ethical and accessible wellness, the product line/brand empowers individuals to think beyond, create boldly, and live fully.
      
      
   8. Final Note.  Albert Einstein’s legacy belongs to humanity, and your company, as a licensee of the Einstein intellectual property rights, has the unique privilege of carrying that legacy forward. By honoring his values and interests, you have the opportunity to create a brand that not only energizes minds and bodies but also uplifts the human spirit. Let these guidelines serve as a compass, ensuring that every product, message, and experience reflects the brilliance, integrity, and humanity of Albert Einstein.